The most dangerous thing about smoking
is smoke itself.
In a cigarette, harmful chemicals are released at high levels when tobacco is burnt. These are known to be the main cause of smoking-related diseases like lung cancer.
Smoke-free products like vapes and heated tobacco are free of smoke.
They produce a water-based vapour containing considerably lower levels of harmful chemicals, delivering nicotine without burning or ash.
This makes them a far better choice than continuing to smoke.
Vapes and heated tobacco can play a crucial role in making the UK smoke-free.
BOTH SHOULD BE REGULATED IN A SIMILAR WAY, AND DIFFERENTLY FROM CIGARETTES.
Achieving a smoke-free UK faster
The UK government has stated its commitment to a smoke-free target of 2030, and vaping has made the UK a world leader at reducing smoking rates.
But research shows that in 2023, whilst 73% of current adult smokers had tried vaping, it clearly doesn't work for all as there are still 6.4 million smokers in the UK.
The proposed Bill to bring in a generational ban on the purchase of cigarettes and other products is targeted at ending smoking by future generations, but it includes heated tobacco products.
NOT CLEARLY DISTINGUISHING BETWEEN CIGARETTES AND THE ENTIRE SMOKE-FREE CATEGORY WILL LIKELY CREATE GREATER CONFUSION AMONG TODAY'S ADULT SMOKERS ABOUT BETTER, SMOKE-FREE PRODUCTS.
Securing a healthier future for the next generation is the right thing to do, but we should also not lose sight of today’s 6.4 million adult smokers in the process.
Real stories
Read testimonials from people who successfully left cigarettes behind with the help of heated tobacco products.
WHY SMOKE-FREE PRODUCTS ARE BETTER THAN CONTINUED SMOKING
At first glance, they may appear similar, but cigarette smoke and vapour from a smoke-free product couldn’t be more different.
Cigarette smoke is produced when tobacco is burned at high temperatures. A mix of particles and gases, it contains many harmful chemicals known to cause smoking-related diseases.
Rather than smoke and ash, smoke-free products like vapes and heated tobacco produce a water-based vapour that contains far lower levels of harmful chemicals.
Many believe nicotine presents the greatest health risk to smokers, but while it’s addictive, it’s not the primary cause of smoking-related diseases. Smoke from burning tobacco is.
Products that deliver nicotine without burning are better than continued smoking.